The popularity of social media continues to have a significant impact in the plastic surgery industry.

Understanding the influence of such platforms and recognizing trends, specifically on Instagram, can reveal significant implications for education and marketing.

This study aims to gather updated information on 3 main questions: (1) what plastic surgery-related content is being posted to Instagram; (2) who is posting this content; and (3) what specific hashtags are they using?

This study analyzed 22 plastic surgery-related hashtags on Instagram. Content analysis was then used to qualitatively evaluate each of the 9 “top” posts associated with each hashtag (198).

Any duplicates or posts not relevant to plastic surgery were excluded.